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The use of social networking sites has played an important role of giving leaders in the marketing world an edge over those who simply have deep pockets and can afford to buy targeted traffic.
Social networking sites house their rabid fan base, and it only takes the effort of participation to enable you to pull in some of that audience to your own blog or site.
But there are problems associated with social networks, which make some marketers squeamish about engaging there. While money isn’t an issue, time is, and time for a solo entrepreneur is very precious.
That’s where Private Label Rights (PLR) can benefit you. Not only is high quality PLR cheap ($1 per page compared to $10-20 per page for ghostwriters), but it’s available in vast quantities and can be used in an instant.
Finding the Right PLR for Social Networks
Before you even begin to use PLR on web 2.0 sites, you need to do two things. First, figure out where your target audience resides. Which platforms do they enjoy most?
For some niches, like fashion or fitness, Pinterest is a fantastic hot spot. But niches that aren’t as image-based, such as certain health topics, may not perform well there.
You have sites like:
* Google Plus
* Pinterest…and more
Go to each one and figure out if there’s a large enough base for you there before you waste your time. See if there are hashtags (#) being used for your topics, and if groups have formed to gather your audience in one area within the site.
Once you know you have a thriving audience, you’ll want to set up an account there if you don’t already have a place. You have a couple of options. One is to be a business or brand name and the other is to be yourself.
Both are viable options – you just have to look at the pros and cons of each one and decide what’s best for your business. The second thing you want to do is start looking for viable PLR to represent you on these sites.
One thing that often causes people to shy away from social networks is the sheer overwhelm they feel when faced with managing multiple accounts and a lot of on-going content.
Private label rights can be the tool you need to help you keep a continual flow of good information positioning you as an expert – without you having to do a lot of heavy lifting.
Good content requires brainstorming of ideas and slants, researching facts and developing opinions, and crafting it all in a well-organized manner that’s easily digestible to an audience.
You’d normally think you’d have to spend hours on a task like that – or at the very least, spend a lot of money hiring a ghostwriter to do your work for you. But PLR cuts down on time and money, as long as you become a savvy shopper and understand who delivers top quality at a reasonable price.
There are many PLR providers online. You have memberships that dole out monthly packs, individuals who sell a variety of niche topics, and some people who sometimes just happen to put a PLR pack on the market, but have no steady store with available stock.
All of these are viable options for you to get PLR from. If you get a membership, the only tip you want to watch out for (aside from quality) is that you shouldn’t sign up for a membership site that rotates topics.
If you do this, you might find yourself getting diet PLR one month and dog PLR the next. This makes it difficult for you to build a substantial site with enough information in it for the long haul.
Instead, look for memberships that deliver the same topic, but unique content, month after month. For example, if you buy into a weight loss membership, you might get content about different diet plans each month, but at least the broad topic is all under one umbrella.
Individuals often have stores that either focus on a narrow or broad slant, too. These are open to the public and you can find limited or unlimited content. Some sites will just be about business topics, while others have a wide array of niche PLR for you to choose from.
Never worry about buying from multiple sources. In fact, you’ll probably develop a list of your favorite PLR providers and sign up to their list to get announcements for any special sales.
In terms of quality, you want to be looking for content that’s well written. It should read like its written by an English speaking individual. If the seller talks about a “team” of writers, then it’s hard for you to know what kind of quality you’ll get in each pack, since it might not be streamlined with a single voice.
You’ll want to consider investing in PLR with fewer rules. Some sellers are so picky, it gets difficult to follow every nitpicky rule they have in place. Find those who keep it simple.
You want PLR that can be broken up for your social networking use. So for example, if you buy a PLR eBook, you want to have the right to rip it apart and post it publicly in snippets.
Using PLR to Maintain Social Momentum
Once you find a pack of PLR where the content meets your needs, you want to purchase it and put it to use immediately. Unzip the file that you just bought and create other folders inside of it that says “Used on ____.”
You’ll have whatever social networking sites you use, such as Used on YouTube, Used on Facebook, Used on Twitter, etc. Your PLR, as you’ll learn later, can be repurposed again and again, so you want keep your investment, not just slap it up on a site as is and delete it.
Make time each and every day – no more than 10 minutes max – to pop into your social networks and post some of your PLR there. The great thing is, this will be a very short post regardless of where you’re putting it, so it shouldn’t take a lot of time at all.
The best thing you can do to brand yourself and lend credence to your claim as an authority figure is to stay at the forefront of your niche. Those who rarely post because they’re too shy, or who get easily distracted and abandon their social networking accounts, aren’t taken as seriously as those who diligently post day after day as a way to bond with their audience.
Engaging Your Followers on Social Media with PLR
Engaging your followers on social networking sites means getting them to participate right alongside you. They might respond to questions, argue with you, agree or share your posts virally.
So what’s the best way to do that? Go with what you learned in school – use the Who, What, When, Where, Why and How questions. So let’s take a look at a paragraph from a weight loss PLR report.
This report is called 5 Ways to Overcome Dieting Depression. The r=original paragraph states this:
“There are certain things you can do to prevent a mental lapse where you cave in to your negative feelings. You have to be your own motivational coach – no one else can do this.”
Now we’re going to take that one paragraph and turn it into six different social networking posts that will engage your readers. Watch how it’s done:
Who: “Who else here has a problem with diet failure due to negative feelings, causing you to cave on your diet?”
What: “What’s your best motivational tip for recovering after you cheat on a diet due to negative feelings?”
When: “When are you most prone to cave into your food cravings due to negative emotions – is it when you’re tired, sad, or angry?”
Where: “Where do you record your pattern of caving in to bad food choices due to negative feelings – a print journal, online journal, or elsewhere?”
Why: “Why do you think you associate food as comfort for negative feelings instead of a healthier choice?”
How: “Experts say, ‘There are certain things you can do to prevent a mental lapse where you cave in to your negative feelings. You have to be your own motivational coach – no one else can do this.’ So my question to you is this: How have you worked on learning to motivate yourself when the allure of cheating on your diet is so strong? We can’t do it without the proper tools!”
Notice that in most of them, we simply used the original paragraph as a springboard for our own content, with a few words taken from the original. But in the last one, we used it as curated content – quoting the original and adding our own dialogue to the mix.
That’s just one paragraph from a 5-page report. Think of how much you can do with the entire pack! And you can take those and post them all over different social networks to see how people respond.
This is also a great way to learn about your audience and start working on products to sell to them (some of which might be PLR products in eBook form or your own creations).
Take Advantage of Image Success Using PLR
Images are noticed more on social networking sites, and they’re also shared more by your target audience regardless of what network you’re on (meaning you don’t have to be on an image-heavy site like Pinterest to get shared).
So whenever you extract a snippet like a quote from a PLR pack, you can easily turn it into an image that you can post to your Facebook Fan Page, Pinterest, Instagram, Twitter, G+ and more.
There are many tools you can use – free or paid. Using Online eCover Creator, we can extract a single quote from that same 5-page diet report and create quote images from it.
You can find free graphics online or buy cheap ones for $0.08 to $1 on sites like DepositPhotos.com to use in your social media posts.
And this is just one single sentence. Imagine how many are in even a 5-page report that you could use! Plus, extracting controversial ones that make people pipe up with their opinion are the best – it gets conversation going.
You would probably have people chiming in here about how their “friend Sarah refuses to eat any fruits” or their “cousin Samantha who has eliminated dairy from her diet but cheats constantly.”
People will often share images like this because they want to subtly use it to “argue” with others who hold differing beliefs. So if they’ve been discussing diets with their friend or cousin, they would share your image as a way of fortifying their stance – and using you as the expert to back them up.
Repurpose Your PLR for Social Networking Fans
Using the content again and again is what will help you get the most mileage from your PLR. You not only want to combine it into larger packs and break it up into smaller snippets, but you want to turn it into completely different formats if possible.
Video is one of the best ways to repurpose your PLR. You have a couple of options here. You could read it as is. That’s okay, if you’re good at reading without it looking like you’re reading.
You can also take a snippet and use it as an idea for a video blog! Look at the quote on that image earlier – you could use that one sentence to read and then discuss your true opinion about it.
Put it on sites like YouTube and Vimeo and get it shared by others. Once the video is live, share it on other sites like Facebook, Google Plus and more.
You can also use your PLR to turn it into a podcast for your audience. Podcast publishing sites are all over the place, so just record yourself reading the content verbatim or discussing it (the same as you would on video) and then get it on the various podcasting sites so it can begin working for you.
Social networking should never take up a lot of your time. It’s meant to be easy for you to pop in and pop out of, so don’t let distractions pull you in longer than necessary.
Use your PLR to showcase your leadership in the niche and if you’re using top quality PLR, chances are your content will become viral among niche enthusiasts with very little effort.